Keeping Track of Business Trends

By Gregory, Gwen | Information Today, December 1999 | Go to article overview

Keeping Track of Business Trends


Gregory, Gwen, Information Today


This new book on competitive intelligence can help info pros of all types

In today's fast-paced business environment, companies in all fields must move quickly to take advantage of opportunities. Successful enterprises need to know what their competitors are doing, how consumers' needs are changing, how global markets are maturing, and what trends are developing in their industries. Meeting these information needs is what competitive intelligence (CI) is all about. CI information is more accessible now than ever before due to the proliferation of both commercial online services and the Web. In Online Competitive intelligence: Increase Your Profits Using Cyber-intelligence, industry pro Helen Burwell condenses lessons from her years of experience into a basic guide for beginners.

CI has been an important part of the business world for quite some time and has grown rapidly with the information explosion of the past few years. Helen Burwell is a leader in this field. She has been an independent information broker and president of Burwell Enterprises since 1984. She is the editor and publisher of the Burwell World Directory of Information Brokers, now in its 14th edition. She has designed electronic CI strategies for numerous firms, and has also conducted training as the principal of the Information Professionals Institute. Burwell clearly understands the principles and goals of CI and how to apply them to the latest electronic information sources. As an introduction to the book, she gives her answer to the question, "Why another competitive intelligence book?" She feels that there are many people out there in the business world floundering around trying to gather CI data of various sorts, and this organized introduction will help them. It is "... intended as a specialized resource for CI practitioners and others who search for business intelligence."

Online Competitive Intelligence is arranged into several sections. The first section, titled "An Introduction to Competitive Intelligence," introduces the reader to CI and its uses. Some of the suggested uses of CI are predicting your competitor's next moves, turning weaknesses into advantages, and becoming aware of change before it's too late. Burwell notes that many players may gather CI, from the professional librarian to the salesperson searching for buyers to the entrepreneur looking for new opportunities. This section also includes valuable discussion of free vs. fee-based sources and how to choose between them. An extensive chart provides points of comparison between commercial databases and free Internet sources, as well as direct-dial vs. Web access for commercial services.

The second section covers how to choose and use online sources for CI. Included here are 12 excellent guidelines for evaluating online sources. These will be familiar to many librarians who have used online databases, but will be very helpful for those who are new to this field. Individual chapters in this section cover specific types of sources, such as public records, government databases, and company Web pages. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Keeping Track of Business Trends
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.