Marketing & Sales

Editor & Publisher, November 20, 1999 | Go to article overview

Marketing & Sales


The September E(and)P/CMR newspaper advertising indices

NATIONAL

         YTD

   SEPT

CATEGORIES

      PCT.
                                  PCT.

   Airlines

               -10

         -0

   Auto Dealer Associations
                      12

            -10

   Banks/Credit Cards
                                 -5

                              0

   Computers  and  Software
                      7

               -6

   Corporate/Office/Other
                      28

           -25

   Factory Automotive
                            114

                  156

   Food  and  Household
                              -3

                      -7

   Government/Political
                            -5

                     5

   Hotels  and  Resorts
                              -1

                         4

   Insurance

            -30

      1

   Investments

       14

8

   Mail Order

               9

            0

   Motion Pictures

      0
                                  13

   Travel  and  Tourism
                                 6

                            16

   Utilities  and  Communications
               6

            3

NATIONAL ROP INDEX
                  YTD  8  pct.
               SEPT 99 VS. SEPT 98  6 pct.

Advertising linage in the Auto Dealer Associations category was lower in September 1999 compared with the same period in 1998. However, the year-to-date volume remains very strong in this category, as well as in the Factory Automotive category. The Computers and Software and Corporate/Office/Other categories were down in September, but are still holding on to year-to-date gains compared with last year. Motion Pictures advertising linage was strong again in September.

RETAIL

                  YTD

         SEPT

CATEGORIES

       PCT.
                                PCT.

   Apparel  and  Accessory Stores
            -10

   -5

   Auto Supply/Repair

-1
                        -3

   Books  and  Stationery Stores
                  38

      48

   Building Materials

    -7
                           -8

   Computer Stores

    25
                           48

   Consumer Electronics
                                 -6

                     -7

   Department Stores

   -1
                              0

   Discount Stores

         2
                                 -1

   Drug Stores

          -45
                              -35

   Food Stores

               9

   19

   Furniture  and  Accessories
                        0

               1

   Jewelry Stores

         1
                                 15

   Office Supply Stores

   2
                        -25

   Sporting Goods Stores
                               0

                     2

RETAIL ROP INDEX
                         YTD  0 pct.
            SEPT 99 VS. SEPT 98   1 pct.

Advertising linage in the Food Stores category was very strong again in September 1999. The Consumer Electronics, Drug Stores, and Office Supply Stores categories continued to underperform relative to last year. ROP linage in the Department Stores category was relatively flat compared with the same period last year. The overall Retail ROP Index remained flat, as it has for most of the year.

NATIONAL ROP ADVERTISING INDEX

               JAN       FEB        MAR       APR
MAY     JUN      JUL      AUG      SEP       OCT      NOV
DEC

1998

         100. … 

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