Tysons Phone Marketer Accuses Cellular One of False Ads
Burn, Timothy, The Washington Times (Washington, DC)
A Virginia wireless phone company has accused Cellular One of using false advertising to entice digital phone customers in the highly competitive Washington-Baltimore market.
Simply Wireless Inc. of Tysons Corner filed suit Thursday in Montgomery County Circuit Court, charging that Greenbelt-based Cellular One falsely stated it would immediately launch an advanced fully digital wireless system in the region.
Simply Wireless asserts that it lost many customers who switched over to Cellular One believing they would get fully digital service, which has more features and better security than analog technology.
"Consumers who signed long-term contracts for Cellular One service are now beyond the reach of Simply Wireless since they can't get out of their contracts with Cellular One withouta substantial penalty," said Sohail Qureshi, president and chief executive officer of Simply Wireless.
The company further claims that, at the time the ads were placed, Cellular One did not have a digital system in place.
Simply Wireless, which sells phone products made by AT&T Wireless Inc., wants the advertising stopped and is seeking to recover damages as a result of lost business. …