Business: Woolworths Logs on to Internet Link-Up with AOL Europe

By Jacobs, Kurt | The Birmingham Post (England), August 25, 1999 | Go to article overview

Business: Woolworths Logs on to Internet Link-Up with AOL Europe


Jacobs, Kurt, The Birmingham Post (England)


Woolworths is to distribute free software for the UK's latest Internet service provider.

The retail chain, owned by the Kingfisher group, will offer CD-Roms for Netscape Online, a free ISP being launched by AOL Europe.

The free distribution through Woolworths' 789 stores will start on September 1 and is modelled on electronics retailer Dixons' successful strategy of launching its ISP, Freeserve, by giving CD-Roms away free at its stores.

Thanks to the deal, Kingfisher's other stores - Comet and B&Q - will be the sole suppliers of electrical and DIY goods to all AOL Europe's online shoppers.

The Netscape Online service is targeted at young males under 35 and will aim to pull in new customers rather than taking customers away from AOL Europe's other brands, AOL and CompuServe.

AOL's Europe president Mr Andreas Schmidt said the service would attract value-conscious, DIY Internet users.

"We do not expect people to leave AOL to move to Netscape Online," he said. …

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