Cider Is Rosy as Manor Tastes Record Pounds 1m Profit

The Birmingham Post (England), August 3, 1998 | Go to article overview

Cider Is Rosy as Manor Tastes Record Pounds 1m Profit


Aston Manor Brewery is toasting record halear figures buoyed up by bubbling sales of cider.

The privately-owned Birmingham beer bottling and cider brewing operation is posting profits to the end of June of pounds 480,000, on turnover up by more than 50 per cent at pounds 9.6 million, from pounds 6.2 million and rising. Earnings for the whole of 1997 stood at just pounds 416,000.

Finance director and shareholder Mr Peter Ellis is forecasting pounds 22 million worth of sales in the full year to December with profits topping pounds 1million for the first time.

Aston Manor now says it is the Number 3 cider maker in the UK in ofales, supplying Aldi, Netto, Kwik Save, the Co-op and Morrisons with their own brand cider.

The company now claims to have taken more than 7.5 per cent of the take-home market. Rivals Bulmer and Matthew Clark have 80 per cent of UK off sales between them.

Mr Ellis says he is beating both to sales on price and he is aiming for 14 per cent market share by the end of this year. "If they are selling into supermarkets at pounds 8 a case, we are selling at pounds 6," he said. "We can always beat them on price. We have no large families or expensive executives to pay."

The company has always brewed and bottled its own cider. But cheap supermarket beer and lager, now bought in from brewer Ushers, used to be its biggest earner.

Today, the boot is on the other foot. Cider is 70 per cent of Aston Manor's wet turnover and beer has shrunk to 30 per cent. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Cider Is Rosy as Manor Tastes Record Pounds 1m Profit
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.