Emap and Channel 4 Link Aims at Teenagers

By Duckers, John | The Birmingham Post (England), May 31, 2000 | Go to article overview

Emap and Channel 4 Link Aims at Teenagers


Duckers, John, The Birmingham Post (England)


Media group Emap is linking up with Channel 4 to launch new media services targeted at British teenagers, the groups said yesterday.

The joint venture will bring together content from Channel 4's teen TV programmes Hollyoaks and Dawson's Creek and Emap's mass of youth magazines.

Emap, which has more than 50 per cent of the youth magazine market, owns girls titles J17, Bliss and Looks, music mag Smash Hits and games titles Nintendo and PlayStation Plus.

The two companies will launch their first products at the end of this year and expect revenues to be initially derived from advertising and sponsorship, leading on to e-commerce revenues. First to be launched will be a web site containing content from both company's products.

Mr Paul Keenan, chief executive of Emap's digital division, said: 'By combining Emap's 20 years experience in entertaining teenagers in print with Channel 4's outstanding strength in screen-based entertainment, we will create one of the world's most potent youth media businesses.'

Emap announced the move as it reported a jump in full-year profits for the year to March 31 to pounds 157.3 million, from pounds 115.8 million last time.

Revenues at the group, which shot into the FTSE-100 Index earlier this year, were pounds 1.1 billion, against pounds 880.1 million last time.

The group said it had upped investment into new initiatives by pounds 9 million to pounds 28 million during the year, with a substantial amount pumped into launching 'beer and babes' lads mag FHM in France, South Africa and the US.

FHM made a sparkling debut in the United States in February, beating expectations by selling more than 450,000 copies, and the title also averaged a solid 140,000 monthly sales in its first nine issues in France.

Emap will roll out FHM across Scandinavia, eastern Europe, Taiwan and Brazil in the current year, partly through forming new tie-ups and licence agreements.

During the year, it invested pounds 9 million into digital projects, and in March set up a separate digital division. …

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