Samsung Life Focuses on Brand Image

Korea Times (Seoul, Korea), June 30, 2000 | Go to article overview

Samsung Life Focuses on Brand Image


Samsung Life Insurance has been playing a mainstay role in shoring up the nation's life insurance industry, focusing on, among other things, the effective brand image management.

It has a firm belief that brand is the most precious asset of a corporate and detailed management has been in dire need to cope with the rapidly changing business climate, by setting up a corporate brand image.

As a matter of fact, it is very difficult to establish appropriate brand image but the demise of the image takes place with one stroke of mistake.

Against this backdrop, Samsung Life Insurance is endeavoring to set up a brand image through logos, products and advertisement.

Since the IMF economic crisis, an increasing number of clients have begun to opt for banking institutes with further stability and credibility.

With the aim of protecting the clients' precious assets, the company has decided to make ``power to protect tomorrow'' its main slogan.

Top executive officers of the company have been engaging in the establishment of proper company brand image, from both short and long-term perspective.

In order to strengthen its brand power, the company has briskly been carrying out commodity and corporate image advertisement.

In this vein, the company has been employing bid models like actor Park Sang-won to conduct the public advertisement.

Through newspapars, magazines and Internet, the company has also been brisk advertisement and cyber marketing. …

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