Cyber Plaza; Credian Delves into Online Financial Planning, Management Market
The thriving Internet business is sweeping the nation. A variety of sites crop up on a daily basis, all of which want to grab at the online dream to get rich quick.
But making money from an Internet venture business is easier said than done, mainly because setting up a business model for viable profitability is tricky.
In this regard, financial and stock services are widely deemed a promising area where the Internet could streamline the old way doing of business, thereby creating a new profit base.
In addition, the bullish stock market is boosting the demand for stock information and commercial banks are also scrambling to put their services online.
It is no wonder, then, that stock-related sites and financial services are gaining popularity.
Credian (www.credian.com), an Internet startup, is targeting the emerging online financial market. The company specializes in PFP (personal financial planning) and simulation-based consulting for customers who want to design their wealth creation plan effectively.
``There are several financial planning and consulting sites but most of them are text-based with simple information which cannot meet the diversified demand of users,'' Kim Young-ho, president of Credian, said during an interview with The Korea Times.
Kim said Credian is a thoroughly simulation-based site which can juggle various information to produce an optimized solution for each customer.
At the heart of the simulation engine developed by Credian, is an entertainment feature. Unlike other financial planning solutions, Credian's simulation adopts a game-like feature, allowing users to get a specific guideline on investment while having fun online.
``Since the nation was hard hit by the financial crisis, most people felt the need to secure a reasonable financial plan. Credian is targeting that sector, once inaccessible to ordinary users,'' Kim said.
The underlying issue is, of course, to establish a channel to make profits from the online service. Kim said the company does not intend to promote a simple page view and banner advertisement. Instead, it will focus on premium-level consulting for high-end users.
The venture firm is now in the process of sophisticating its simulation engine to produce a ``personal financial management'' (PFM) in an attempt to depart from the simple planning tool. …