Korean Manufacturers Unveil High-Powered Digital Gadgets at CES 2000

Korea Times (Seoul, Korea), January 9, 2000 | Go to article overview

Korean Manufacturers Unveil High-Powered Digital Gadgets at CES 2000


Korean electronics makers showcased high-powered digital gadgets at the Consumer Electronics Show (CES) 2000, the world's largest home electronics exhibition which wrapped up its four-day schedule Sunday.

At the 32nd international show held at four venues in Las Vegas, a total of 21 Korean electronics manufacturers introduced their latest digital technologies and new products, competing head-to-head with global heavyweights.

Interestingly, about half of the Korean CES participants focused on MP3 players as their strategic product. Saehan Information System, Unitech, Hit Info, Hyunwon and Multi Channel Labs attended CES 2000 with MP3 players only.

Samsung, Prochips, Hyunwoo MacPlus and Korea Broadcasting Telecom also placed their MP3 players at the center of their booths.

The so-called domestic Big Three -- LG Electronics, Samsung Electronics and Daewoo Electronics -- took part in CES 2000 through their U.S. joint companies.

Zenith Electronics Corp., a wholly-owned subsidiary of LG Electronics, occupied the second largest exhibition floor space (8,800 square feet) and showcased about 100 products including newly developed digital TV sets, PDP (plasma display panel) and high-definition VDP (video disc player).

Sporting a new marketing theme, ``Enjoy the View,'' the company said it will function as a ``bridge to the digital future.''

``We're sending a strong message to retailers and consumers that not only is Zenith back, but we are back in a major way, prepared for digital leadership in the new millennium,'' said Ian Woods, President and CEO of Zenith.

LG's 60-inch PDP TV set up in front of the main booth attracted large numbers of visitors with its high quality and clear screen.

Its 56-inch digital TV and LCD (liquid crystal display) TV were displayed separately during the show since they grabbed the Design Innovation 2000 Award awarded by an association of U.S. electronics makers.

Although the LG logo could not be found on any of the Zenith products on display to assist brand recognition, the rejuvenating effect of the digital technologies by the Korean electronics giant was palpable.

``Never before in our 82 years of history has Zenith had such an impressive array of futuristic technologies and such a significant CES presence,'' said Zenith Sales Co. President Bill Sims.

Samsung Electronics America also joined the fray, unveiling a wide range of digital products. Notable was a large-scale banner advertisement on the wall of the Las Vegas Convention Center, displaying its new marketing slogan, ``Everyone Is Invited.''

Samsung's lineup included the shock resistant DVD player, DVD recorder, five-disc carrousel DVD changer, a multimedia ``Yepp'' MP3 player and digital-ready TV sets.

The Motion Yepp is a new spin-off of Samsung's MP3 digital music player with an added function of delivering music video, song lyrics and artist profiles. …

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