A Comparative Analysis of Teenagers Who Smoke Different Cigarette Brands

By Enomoto, Carl E. | Adolescence, Summer 2000 | Go to article overview

A Comparative Analysis of Teenagers Who Smoke Different Cigarette Brands


Enomoto, Carl E., Adolescence


ABSTRACT

This study analyzed and compared the survey responses of teenagers who smoke different cigarette brands. It was found that teen Marlboro and Camel smokers perceived themselves as having more stress in their lives as compared with teen Newport smokers. On average, Marlboro smokers were depressed or sad more often than were Camel or Newport smokers. Camel smokers were generally less interested in a peer stop-smoking program than were Newport or Marlboro smokers. Finally, these teen smokers, regardless of cigarette brand, had similar opinions about quitting. Given the differences across brands, more flexible approaches may be needed to address teenage smoking.

According to the American Heart Association (1998), there are approximately 4.4 million teenagers aged 12 to 17 who smoke. Three thousand teenagers begin to smoke every day. Furthermore, "the Department of Health and Human Services estimates that 90 percent of smokers begin tobacco use before age 20; 50 percent of smokers begin tobacco use by age 14; and 25 percent begin their smoking addiction by age 12" (American Heart Association, 1998).

Much has been written on the factors that influence teenage smoking. Peer influence, parental influence, advertising, and number of persons in the household who smoke are just a few of the factors that have been analyzed. The results, as well as conclusions about the best way to reduce teen smoking, have been varied. With few exceptions, these studies have dichotomized teenagers into smokers and nonsmokers. Herein may lie the problem-teenage smokers are not necessarily a homogeneous group. While it is true that differences in smoking behavior between males and females, and white and nonwhite individuals, have been investigated, few studies have examined teenagers who smoke different brands of cigarettes. if, for example, Marlboro smokers have attitudes that are different from Camel or Newport smokers, then research that groups them together will produce results that are misleading. Furthermore, the implication is that stop-smoking programs may need to be designed for specific types of teen smokers.

REVIEW OF THE LITERATURE

Why would there be differences in the attitudes and beliefs of teenagers who smoke different brands? It is not uncommon for firms to target a particular market for their product, the result being that consumers of that product are somewhat similar. As an example, people who subscribe to Reader's Digest are likely to have attitudes and interests that differ from those who subscribe to Forbes Magazine. In the case of cigarettes, it has been argued that Joe Camel advertisements targeted very young smokers. The cowboy images used by Marlboro are believed to be aimed at individuals who see themselves as rugged and strong. Thus, different types of teens may be drawn to the various brands of cigarettes because of the images associated with those brands (or some other reason, such as what their friends smoke), and their attitudes and concerns may vary accordingly. The purpose of the present study was to examine the attitudes and concerns of teen smokers who were classified by cigarette brand.

Krosnick and Judd (1982) explored the theory that peer influence on adolescent smoking behavior increased with age, while the influence of parents decreased. Using LISREL, they concluded that the influence of peers during adolescence did increase, but that the influence of parents did not change.

Stanton, Currie, Oei, and Silva (1996) found that peer influence declined during late adolescence. Logistic regression revealed that having a close friend who smoked influenced the smoking behavior of 15year-olds but not 18-year-olds.

Conrad, Flay, and Hill (1992) presented a comprehensive review of studies that analyzed the predictors of smoking behavior in children. The important explanatory variables included socioeconomic status, peer pressure, knowledge, attitudes, and self-esteem. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Comparative Analysis of Teenagers Who Smoke Different Cigarette Brands
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.