Periodicals Postal Rate to Increase by 9.9 Percent

By Giordano, Kevin | Folio: the Magazine for Magazine Management, December 1, 2000 | Go to article overview

Periodicals Postal Rate to Increase by 9.9 Percent


Giordano, Kevin, Folio: the Magazine for Magazine Management


Publishers view the decision as more a relief than a victory.

Magazine publishers will see a postal rate hike of 9.9 percent for periodicals. The increase, announced by the Postal Rate Commission in mid-November, is a small victory for publishers who lobbied hard against the double-digit hike originally proposed by the USPS last January.

The proposed 15 percent increase would have had a huge impact on the industry. Previously, the Magazine Publishers of America estimated that both consumer and business-to-business publishers would incur a $300 million increase next year, based on the $2 billion the industry will spend in 2000, according to the USPS. The 9.9 percent decision brings that figure down more than $100 million, to $198 million. (See box, above.)

According to David Straus, counsel for the American Business Media, the increase represents an $8 million savings for ABM members, compared to the projected cost increase at a 15 percent average rate hike. Speaking at the ABM Top Management Meeting in Chicago, Straus indicated the Standard A rate (for direct mail) will see a 6 to 7 percent increase. At this point, he said, the industry's best guess is that the increases will go into effect January 10.

Gordon Hughes, president of American Business Media, adds that, having calculated the numbers, b-to-b publishers are actually facing a 9.7 percent increase.

"We are gratified that we succeeded in getting such a large percent of the increase knocked off," says Jim Cregan, executive vice president of government affairs for the MPA.

Straus says the decision comes more as a relief than a victory. "It could have been much worse. We're certainly happy the rate commission cut it down to single digits," he says.

The magazine industry fought the increase through a $10 million lobbying effort, which documented the financial impact of a large increase on all segments of the industry.

Publishers felt an increase in the 6 percent range--while still above the inflation rate--was fairer. In September, Cregan told "FOLIO: First Day" that the MPA sought a 7 percent increase, at most. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Periodicals Postal Rate to Increase by 9.9 Percent
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.