You Don't Have to Shop 'Til You Drop Personal Shoppers Can Do the Legwork

By Pohl, Laura Zahn | Daily Herald (Arlington Heights, IL), May 19, 1999 | Go to article overview

You Don't Have to Shop 'Til You Drop Personal Shoppers Can Do the Legwork


Pohl, Laura Zahn, Daily Herald (Arlington Heights, IL)


Byline: Laura Zahn Pohl Daily Herald Correspondent

Do you need your best friend or sister with you to make a decision about clothes, shoes or new dishes?

When they're not available, personal shoppers are at DuPage County malls.

Rozanne Linson is ready to shop with you anytime, for any type of merchandise, at any Chicago area Marshall Field's store. While she does conduct most of her business at the Fox Valley Shopping Center in Aurora where she's based, she'll accompany a guest to any location including Oakbrook Center or State Street. And her services come at no charge to the customer.

"Our goal is to give the ultimate one-on-one service," Linson said. "And we'll go to the location that best suits the guests' needs."

When a prospective client comes for a first appointment, Linson begins with an interview about what he or she is looking for, what types of clothing they like, the status of their weight or whether they're going through a lifestyle change. Some guests need new clothing because a spouse has been promoted, or because he or she recently has retired. Most of her clients are career-oriented and live nearby.

"By the end of the interview, I have enough information to make some selections," Linson said.

She works on building "wardrobe capsules," as she calls them, of basic pieces in certain colors and styles that a shopper can update with new blouses or accessories.

"Some people come in with an undefined look, and we'll work on building an image for them," she added. "Or they don't enjoy shopping, and they need us to streamline their choices. Some people are overwhelmed by a large clothing department."

Personal shopping requires continued updates by attending product knowledge seminars. Linson stays current on lines as diverse as crystal and china, since she'll advise customers on any purchase they need help with. The company's visual managers also keep personal shoppers educated on trends and colors. Linson also monitors the schedule of upcoming special events, like visits by designers to the State Street store, that open the doors for making calls to regular guests.

"I can call someone and say, 'I know you'd like to meet so and so,' " she said. …

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