Personal Shoppers Help Those on the Go Buy Some Time

Daily Herald (Arlington Heights, IL), January 17, 1999 | Go to article overview

Personal Shoppers Help Those on the Go Buy Some Time


Byline: Kim Mikus

Helene Johnson works with one of the most personal aspects of a person's life - the body.

She knows her clients' dress size, waste size and shoe size.

Johnson works at Personal Touch, the personal shopping service at Nordstrom at Oakbrook Center.

People have misconceptions about personal shopping services, which also are available at stores such as Marshall Field's and Nieman Marcus.

The first question potential shoppers ask is the cost. Personal shopping services are free.

Help in updating a wardrobe is one of the most common requests made of personal shoppers. Choosing gifts for holidays and special occasions, having selections ready when you arrive at the store and keeping records of preferences and purchases are other services.

"We're ideal for the busy lifestyle," said Bette Curtis, a personal shopper with Select at Woodfield's Marshall Fields.

Shoppers often come in to request assistance in finding bridesmaids' dresses or call to ask that a wedding gift from a registry be mailed out.

Johnson, an avid shopper herself, says she loves to make people look good, working with women from size 0 to 26. "I teach people not to be afraid of clothes," she said, adding that she often spends a day just "playing" with clothes and showing her client different looks.

* * *

Shopping traits: In working with shoppers, Johnson finds that men are much easier to satisfy. "If it fits and they trust my opinion that it looks good, they'll buy it," Johnson says.

It may be no surprise that women are harder on themselves in the clothing arena. "Everyone tries to be a specific size and shape," she said.

Shoppers interested in using personal shopping consultants should contact the department store to find out how to obtain the service.

* * *

Sales ending: The Tommy Hilfiger outerwear sale at Gurnee Mills ends Monday. A store has been set up to house the 10-day sale near J.C. Penney Outlet. Down coats and other outdoor clothing are marked up to 70 percent off. …

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