New Media a New Frontier for Grayslake Printing Firm
Kourt, Frank, Daily Herald (Arlington Heights, IL)
Byline: Frank Kourt Daily Herald Correspondent
When Steve Oelschlager founded Mainline Publications Inc. nearly a decade ago, business was strictly limited to the design of presentation slides and print material.
But as technology has evolved, Mainline Publications of Grayslake also has changed. Today, more than half the company's business involves "new media," such as World Wide Web sites and CD-ROMs, though print remains an important part of what it does.
"We really started with print design work, like newsletters, brochures and presentation graphics in the form of slides," said Oelschlager's wife, Patty Moyer, who joined the business in 1992.
Moyer brought to the business her educational background, which included bachelor's and master's degrees in journalism from Northwestern University. She also had experience in internships and as an editor of a Chicago trade magazine.
Oelschlager received his bachelor's degree in engineering from Purdue University and a master's degree in economics from Northwestern University,
Moyer said. After getting some practical work experience in the railroad industry, Oelschlager concluded that computers could have a very positive impact on many aspects of business, she said.
"He understood that computers could be applied to many aspects of business and that there were many possibilities for integrating their use," Moyer said,
Oelschlager continued his work with print media but held on to his belief that computers could be extremely important in bringing clients' messages to their key audiences. …