Candid Camera Neuqua Students Produce Public Service Announcements
Zeman, Kat, Daily Herald (Arlington Heights, IL)
Byline: Kat Zeman Daily Herald Staff Writer
They did it for Naperville.
They did it for Aurora.
They did it for the children.
Several Neuqua Valley High School students and their teacher have teamed up with Heritage Group YMCA to raise roughly $185,000 for area children who can't afford YMCA memberships.
But they are taking a different approach to fund-raising.
Instead of the usual door-to-door solicitations, the students are making a video.
The video, shot at the Heritage Group's Naperville and Aurora locations, will show children participating in the YMCA's Invest in Youth after-school program.
The students also are taping 30-second public service announcements they hope will be aired on both Naperville and Aurora cable access stations.
The goal is that the video will give a good visual image to potential sponsors.
Rob Wilkinson, director of the Aurora center, said the 15-minute videos will be shown to area business owners to encourage them to help sponsor the program.
The donations will go into a scholarship fund that will award grants to Naperville and Aurora elementary school children based on their financial status, he said.
"The Y's philosophy and mission is that no one is turned away because they can't pay," he said.
But the project is more than an act of a few philanthropists. …