Specialty Publishers Find There's No Place like Home
Levin, Meta L., Daily Herald (Arlington Heights, IL)
Byline: Meta L. Levin Daily Herald Correspondent
Lake County is home to a growing number of trade and specialty publications.
No fewer than 10 publishers, most of whose products never appear on the newsstands, are located in the county. Not surprising for a county that also is home to numerous large and small health care-related industries, some are aimed at those audiences. Others address everything from OSHA compliance to hair salons.
They are in Lake County for a variety of reasons - most having little to do with the industries they serve.
"This is where we live," said Dan Mayworm, owner and founder of Mayworm Associates in Libertyville. "The fact that it happens to be a hotbed of medical and pharmaceutical companies is a happy coincidence. Our advertisers are all over the world."
Not only does Mayworm live in Libertyville, but his editor and associate publisher both live within walking distance of the office. That Mayworm is located in a county that also houses health care-related industries is not entirely a coincidence.
He sold his previous business, Tower Products of Mundelein, to American Hospital Supply in 1980. At the time he was publishing a small educational newsletter for Tower customers. AHS had no interest in publishing the newsletter, so Mayworm retained and expanded it.
The original has gone through several incarnations and now is published as two magazines: The Journal of Healthcare Resources Management, read by executives in the managed health-care field, and Infection Control and Sterilization Technology, aimed at employees who are dealing with infection control issues on a daily basis.
When Pat and Gary Ford started their American Custom Publishing business 10 years ago, they also were looking for something close to home. The business began in the basement of their Libertyville home. When it outgrew that space, the couple moved to two other locations - both in Libertyville. …