College Students Take Test with Toes Athletic Shoes Run through the Ringer at NCC Campus

By Rackl, Lorilyn | Daily Herald (Arlington Heights, IL), May 22, 1996 | Go to article overview

College Students Take Test with Toes Athletic Shoes Run through the Ringer at NCC Campus


Rackl, Lorilyn, Daily Herald (Arlington Heights, IL)


Byline: Lorilyn Rackl Daily Herald Staff Writer

Before teenagers scrape together more than $100 for a pair of Air Jordans and show them off on the basketball court, chances are someone at North Central College had a pair.

And if you want to be the first to get a glimpse of Dennis Rodman's new shoe, complete with zipper, you'll have better luck looking at feet on the Naperville college's campus than on shelves of the biggest shoe stores.

That's because before many athletic shoes hit the market, they go through a rite of passage of sorts: The Athlete's Foot WearTest Center.

The facility's mission: Develop a personality profile on athletic shoes to see which are best suited to which feet and why.

That information is passed along to employees at more than 650 Athlete's Foot stores worldwide. They, in turn, help customers wade through a sea of choices in the ever-expanding athletic footwear market.

The Athlete's Foot WearTest Center, the first and only facility of its kind to be operated by a retailer, has been tucked away for the last 12 years in a small office at the Merner Fieldhouse at North Central College.

That's where people go to offer their feet as guinea pigs, hoping to try the hottest trends in athletic shoe technology.

"We give away more shoes than some stores sell," said Director

Tom Brunick.

The 44-year-old former running coach changed his career path from priest to footwear consultant in the 1970s. He says he's sure there's a joke to be made about soles/souls, but he hasn't quite figured it out yet.

Brunick estimates the test facility hands out more than $250,000 worth of shoes a year to hundreds of "testers," from toddlers to 78-year-olds.

Most people don't get to keep the shoes after the 10-week trial period. Often the shoes are sent back to the Athlete's Foot headquarters in Atlanta, given to charities or used as props during one of Brunick's many lectures on athletic footwear.

So what's in it for the testers?

A free foot exam by a podiatrist, for one.

Each tester has a foot evaluation to help pair them with a particular shoe. No detail is overlooked. If there's a bunion, it's documented.

If the foot is wide, it may be ideal for a certain brand of shoe. The doctor even measures the foot because most people think their feet are smaller than they are, Brunick said.

Not just anyone can be a tester.

You have to have some affiliation with the college, whether it be as a student, alumni or employee. And you have to be fitness-oriented. You don't have to be on the basketball team to test a basketball shoe, but you have to at least play the sport.

"A lot of people come in and think they don't have to do anything and they'll get free shoes," Brunick said. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

College Students Take Test with Toes Athletic Shoes Run through the Ringer at NCC Campus
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.