Are Real Estate Agents More Efficient?

Daily Herald (Arlington Heights, IL), April 12, 1996 | Go to article overview

Are Real Estate Agents More Efficient?


Are today's real estate agents more efficient than ever before?

That's hard to say. But personal computers are giving agents access to a lot more information more quickly than was possible in the past.

And participation in more intensive industry training programs is helping agents become more insightful and successful in the information age, one expert observes.

Diana Hrouda-Sullivan, manager of the Baird & Warner Career Institute, says the changes many were predicting for the industry a few years ago are happening now.

"Agents are utilizing new technologies to serve home buyers and sellers more effectively and efficiently. Most amazing is the speed with which services for consumers are being lifted to the next level," she believes.

The Baird & Warner Career Institute opened in 1995 to provide training programs and career direction for the area's largest independent real estate company. The institute offers innovative real estate educational programs and, uniquely, in-house courses leading to industry recognized professional credentials for agents and managers.

Hrouda-Sullivan points out that the profile for agents is changing with the times.

"Those who are attracted to the business today are typically younger - in their 20s and 30s. Many are college graduates or individuals with valuable work experience that relates to the business in some way.

"Most noticeably, they have a different approach to marketing than their predecessors did only a few years ago," she explains. …

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