A Cross-National Comparison of Newspaper Photographic Coverage of Female and Male Athletes Competing in the Centennial Olympic Games

Research Quarterly for Exercise and Sport, March 2001 | Go to article overview

A Cross-National Comparison of Newspaper Photographic Coverage of Female and Male Athletes Competing in the Centennial Olympic Games


John Vincent, University of Alabama, and Charles H. Imwold, The Florida State University

The purpose of this study was to compare the photographic coverage of female and male athletes in selected "serious" and "popular" newspapers from three countries during the Centennial Olympic Games, 1996. From Canada, The Globe and Mail and The Toronto Star; from Great Britain, The Times and The Daily Mail; and from the United States The New York Times and USA Today were examined. The amount and the type of photographic coverage female athletes competing in a major international sporting event receive in newspapers from Canada, Great Britain, and the United States serve to illustrate how those cultures view the status of women in society in the late 20th Century. Content Analysis was used to examine all photographs from the front pages and the sports sections of all six newspapers. All photographs were carefully examined and coded to predetermined, mutually exclusive and well defined categories, by trained, independent coders. To eliminate the possibility of coder bias, the findings from each of the independ ent coders were compared to determine a satisfactory percentage of agreement. Chi-square, independent t tests, and analysis of variance were used to compare the obtained distributions, and where appropriate simple numerical counts and percentages were used. The significance level of . …

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A Cross-National Comparison of Newspaper Photographic Coverage of Female and Male Athletes Competing in the Centennial Olympic Games
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