Supporters and Competitors of Season Ticket Consumption of University Football Games

By Zhang, James J.; Ocker, Liette B. et al. | Research Quarterly for Exercise and Sport, March 2001 | Go to article overview

Supporters and Competitors of Season Ticket Consumption of University Football Games


Zhang, James J., Ocker, Liette B., Williamson, Debbie P., Pham, Uyen L., Killion, Lorraine E., Lee, Jay T., Lam, Eddie T. C., Wall, Kenneth A., Research Quarterly for Exercise and Sport


James J. Zhang, Liette B. Ocker, Debbie P. Williamson, Uyen L. Pham, Lorraine E. Killion, and Jay T. Lee, University of Houston, Eddie T. C. Lam, Cleveland State University, and Kenneth A. Wall, Springfield College

Previously researchers have indicated that there are a growing number of sporting events competing for the entertainment dollar of the American consumer. In order to maintain the business advantage of university football games, it is necessary to analyze the game market environment before formulating an effective marketing plan. The purpose of this study was to identify market supporters and competitors for university football season tickets through studying the relationship of the game consumption level between university football and other sporting event options. Season ticket holders (N = 473) of a major division I-A university football team responded to a survey during an off-season. The survey form was designed to measure the following four variables: (a) university football game consumption level with five items (number of season ticket(s) owned in the family, number of games attended in the previous year, number of games intended to attend in the following season, number of seasons having attended, and number of years having owned a season ticket), (b) whether having owned a season ticket of seven sporting events in the past five years (the university men's basketball, the university women's basketball, the university baseball, the university's other sports, NBA, WNBA, and NFL), (c) whether having attended game(s) in these sporting events if not owning a season ticket, and (d) sociodemographic variables. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Supporters and Competitors of Season Ticket Consumption of University Football Games
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.