Opportunities Abound with Broadband Explosion
Wenner, Elizabeth, Art Business News
There is no doubt that access to computers and the Internet is vital in today's world. People are using the Internet to find goods and services, acquire new skills, attain knowledge and communicate in real time. Moreover, technology continues to evolve, improving the means by which we achieve these functions. Currently, the Internet is undergoing a rapid change as broadband becomes mainstream.
The days of static Web pages and clickable thumbnails driving content on the Web are marked. High speed cable lines and DSL provide the Internet user with an "always-on" connection and increased bandwidth, making it possible to experience and interact in a rich, multimedia environment. This interactivity includes animation, audio, video virtual tours, zoom features, and 360-degree panoramas. And it seems that no one can get enough of their high speed lines. Net use is up and Internet users are seeking Web sites that engage them with interactivity. Since the art world is visual, this new technology wave will again add a new dynamic in the way we communicate our message.
In 1995, I can recall long debates about the possible negative effects the Internet would have on traditional brick-and-mortar businesses. Early on, wild claims were made about how the Internet would be the demise of traditional retail commerce, magazines and our service infrastructure. Clearly, the Internet is still defining itself, but just as the computer did not bring us a paper-less office, it has not lessened the importance of traditional storefront businesses and printed media. In many cases, the Internet has strengthened off-line businesses--hence the term"brick-and-click."
So how does one maximize the opportunities of the broadband explosion and combine off-line and online strategies? …