Marketing & PR: Promoted to the Premier League; Two Heads Better Than One: Key Communications and Citigate Join Forces

The Birmingham Post (England), November 20, 2000 | Go to article overview

Marketing & PR: Promoted to the Premier League; Two Heads Better Than One: Key Communications and Citigate Join Forces


Byline: Colin Lewis

Citigate Dewe Rogerson - which has more than doubled its size in the Midlands with the pounds 5.5 million takeover of Key Communications, is already planning a major push for new contracts in the region.

The merging of the two companies' Birmingham offices creates a 40-strong PR team of financial and corporate specialists - almost twice the size of any of their PR rivals.

The takeover ends months of speculation about Citigate searching for PR partners to further its expansionist ambitions.

Fiona Tooley, of Citigate, who will head the financial PR function, and Christine Arthur, of Key, who will lead the corporate business team, both confirmed within hours of the announcement of the takeover, that they were already preparing joint pitches for at least three new contracts.

'The acquisition makes us the biggest PR outfit in the region, and the only one capable of offering a full PR service including financial and investor relations, business to business, corporate and consumer PR,' said Fiona Tooley.

The financial PR and investor relations activities will continue under the Citigate Dewe Rogerson name and the corporate PR business will all be brought under the Key Communications name for the time being at least.

Ms Tooley confirmed that the combined operation in Birmingham, which has an annual fee income of pounds 2.2 million and around 60 clients, has ambitions to expand, aiming to double to its size in the next five years.

But Ms Tooley would not comment on whether that would involve recruitment of new employees.

She said that the new operation would be 'the dominant PR consultancy in central England'. …

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