BBC Tops List as TV and Music Sites Grove Popular with Internet Users

By Addison, Dominick | Marketing, May 3, 2001 | Go to article overview

BBC Tops List as TV and Music Sites Grove Popular with Internet Users


Addison, Dominick, Marketing


TV- and music-related web sites are becoming ever more popular with home internet users in the UK. It is not only the traditional media brands taking their experience and brand loyalty online, but also new brands, with new technology and consumer-focused propositions, that are emerging strongly.

Among the traditional TV broadcasters such as BBC.co.uk, Channel 4.com and ITV.co.uk, newer broadcast brands such as Cartoonnet work.co.uk, Channel15.com and Sky sports.com are faring well, and in some cases proving more popular then their more established rivals.

This is perhaps evidence that securing large audiences for standard TV broadcasts does not guarantee large audiences on their online sister destinations.

But the rankings do show that the web is proving a popular medium for TV audiences to interact with and find more information about one-off TV events such as Big Brother and Comic Relief.

On the music side, recent legal proceedings in the US don't seem to have affected Napster's popularity with online audiences in the UK.

The music swapping service's Application and dotcom offering again proved popular in March. …

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BBC Tops List as TV and Music Sites Grove Popular with Internet Users
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