Reality Programming for Magazines

By Buss, Dale | Folio: the Magazine for Magazine Management, June 1, 2001 | Go to article overview

Reality Programming for Magazines


Buss, Dale, Folio: the Magazine for Magazine Management


Consumer titles are engineering celebrity challenges--Gwyneth Paltrow stranded on a desert island for three days or Julia Roberts on a blind date--as an alternative to standard starlet fare.

Call it the print version of reality TV--or just the next lurch down a slope that has already been made plenty slippery by magazines' seemingly insatiable appetite for all things celebrity. In the intensely competitive race to slap famous faces on their covers, consumer magazines are raising the bar on star coverage by staging "Survivor"-like events that seek to pique the interest of celebrities and readers alike.

That's why, instead of simply interviewing Jenna Elfman about her role on "Dharma & Greg," Marie Claire sent her on a real gig with actual firefighters. And Seventeen didn't just publish your run-of-the-mill Q&A with Mandy Moore, star of the television show "Mandy." The magazine set her up on a blind date.

"We're just trying to be innovative and do something that's original," says Glenda Bailey, editor in chief of Marie Claire. "Personally, I can't bear a celebrity doing exactly the same interview and giving exactly the same quote in every single magazine for a movie that's about to come out. We're trying to give our readers something interesting and unique to talk about."

Thus, Marie Claire helped kick off this new editorial genre a few years ago by sending actress Gwyneth Paltrow into isolation on a desert island for three days and nights, "[prepared only by] a training course in her backyard for five hours," as Bailey puts it. "She was instructed in basic survival techniques and given a rope and a knife ... and a camera." A rescue boat waited patiently offshore. The magazine featured Paltrow's "journal" and photos in a big spread.

Since then, Marie Claire has also arranged and written about a blind date between a real bookstore owner and actress Julia Roberts, reminiscent of the plot of the movie "Notting Hill." Last December, it dropped the three stars of the movie "Charlie's Angels"--Lucy Liu, Cameron Diaz and Drew Barrymore--at the Boulder Outdoor Survival School, without tents, water, food or cell phones. The magazine then sent them on what amounted to a testy obstacle course that involved climbing mountains, moving through "stagnant" water and spelunking through caves. Each actress wrote about the experience for the magazine. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Reality Programming for Magazines
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.