Reuben Singh


THE ANDREW DAVIDSON INTERVIEW MAGAZINE JOURNALIST OF THE YEAR

He created a wildly successful chain of girly shops before taking his A-levels, became the UK's youngest self-made millionaire and was taken up by Tony Blair when just 22. He now offers web help to small businesses. But can the Sikh wunderkind live up to his billing?

It's arranged: Reuben Singh will meet me at London's Hilton hotel, Park Lane. You can't miss him, say his office, he'll be in his yellow Bentley, personalised number plate. And, sure enough, there he is, standing outside the hotel in the spring sunshine beside the brightest car this side of a lemon on wheels.

'Do you like it?' asks Singh, instantly chummy. 'I got it last week. It's the only one of its type in the world!'

And you can believe it. It's gleamy new, [pound]270,000-worth of eye-popping status symbol with walnut dashboard, black leather seats edged in yellow piping and a Sikh Khandra symbol dangling from the mirror. Singh himself is in designer Sikh mode: black trousers, black boots, black rollneck, black turban and bushy black beard tucked into his sweater. It's all rather surreal.

Anyway, he says, he can't park the Bentley here, it won't fit in the NCP downstairs(!), let's go to the Sheraton Tower, he'll leave it there. He gives the impression that he doesn't really want to let it out of his sight. And at that price, who can blame him?

So off we go, tooling through the Knightsbridge traffic, Singh clearly rather enjoying his new toy, making an impression, me sitting up front wishing I was in the back giving a regal wave.

'Oh hi, yellow,' says the doorman at the Sheraton when Singh throws him the keys. You don't forget a car like that. We settle in the hotel bar, the car still winking at us in the sunlight through the plate-glass front of the building. Singh doesn't want to use his apartment round the corner for the interview, or any of his offices.

Actually, I can't really make out if Singh, who's based in Manchester, has an office in London, or indeed an apartment, as he tends to talk in vagueries, and getting concrete answers out of him is sometimes a bit difficult. There may be good reason for this, as you'll discover by the end of this piece, but for now, let's just say I enjoyed his warm garrulousness without quibble.

What's indisputable, though, is that Singh, one-time retailer, now currency trader and dot.com owner, is the highest-profile young entrepreneur in town these days. And by young, I mean young. Still not 25, Singh made his first fortune out of a chain of more than 100 jewellery and accessories shops called Miss Attitude that he set up while still doing his A-levels. Yes, it helped that his parents run a large Manchester-based wholesaler, Sabco, which supplies a string of major retail outlets, but it was still an astonishing feat.

He sold his shops two years ago and moved on to other things, since when estimates of his wealth, and indeed his success, have varied. His profile, however, has remained on a high and seems to have convinced the Government -- always on the lookout for an amenable entrepreneur - that he is a horse worth backing. And with his pedigree -- young, smart and Asian -- it's not hard to see why. After meeting Tony Blair in 1999, Singh was invited onto both the DTI's competitiveness council and its small-business council, and was appointed one of the country's five ambassadors for entrepreneurship (along with the likes of Sir Alan Sugar and Sir Richard Branson]. He was also chosen to serve on the 'peer re views' that report on government departments.

That's quite some approval rating and may also, perhaps, have something to do with the fact that Singh's family is close to Lord Paul, the Labour multi-millionaire steel boss. And when not sitting on government committees and, presumably, running his new ventures, Singh has worked hard to keep that profile up: he is a frequent speaker at conferences, on panels, to venture capital gatherings and the like. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Reuben Singh
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.