SHOULD MEN GO BACK TO SCHOOL?; NEWS ANALYSIS: Do Wlesh Men Need to Go Back to the Classroom to Learn about the Latest Grooming Techniques and How to Treat a Lady? or Are They Already Smooth and Sophisticated?

South Wales Echo (Cardiff, Wales), September 24, 2001 | Go to article overview

SHOULD MEN GO BACK TO SCHOOL?; NEWS ANALYSIS: Do Wlesh Men Need to Go Back to the Classroom to Learn about the Latest Grooming Techniques and How to Treat a Lady? or Are They Already Smooth and Sophisticated?


Byline: by Sasha Mansworth

BRITAIN'S first male finishing school has opened promising to help men transform themselves from rude and smelly Rab C Nesbitts into smooth talking James Bonds.

Among the tutors are experts in fashion, grooming and etiquette, including footballer David Ginola's stylist and actor Jude Law's personal groomer.

The Glenlivet Male Finishing School in central London was opened in response to a survey of more than 1,000 women, which found many complaining that the typical British man had poor standards of personal hygiene, dress sense and manners.

The syllabus at the school includes a lesson on "the unbuttoned shirt rule".

"One button undone for the day, two for the night, three, if you're Jennifer Lopez, five, and you're David Hasselhoff."

The school promises to teach "relevant, useful advice and expertise for every wannabe man about town".

But do Welsh men need tips on the latest grooming techniques, how to treat a lady, and how to best carry off this season's new look, or are they already clued up about looking good?

Expert tutor John Chapman, who has been a groomer to Welsh soccer star-turned Hollywood actor Vinnie Jones, said every man can look as good as the stars - all it takes is a couple of minutes of extra effort in the mornings.

"It's about sitting down with somebody who has the professional knowledge. Lots of men experience difficulties in getting a really close shave, " he says.

"Wash your face, use a shaving cream and exfoliate before you shave, and every time you take a stroke with a blade, rinse the blade, because it gets blocked with hair and cream, " he said. "It is such simple things like that that make all the difference."

According to Russell Arroyo, promotions manager at David Morgan in Cardiff: "There is a big growth area in men's grooming and facial products, exfoliation to pre-shave treatments - our biggest sellers - are becoming more acceptable to men."

He agrees the sheer numbers of men's style and fitness magazines such as Men's Health and GQ now on the newsagent shelves are forcing men out of the armchair and into the salon in an attempt to look good.

"Exfoliating before shaving helps to cut down on rashes, spots and ingrowing hairs. And some men are realising that by using them it keeps their skin a lot healthier, " he says.

Just take a wander around the perfumery in the store and you'll spot a whole range of men's products stocked up alongside the women's lotions and potions.

Ralph Lauren offers a Face Fitness Moisturising formulae along with a scrub face wash, neatly packaged in its Masculine Polo Sport range and then there is a toning all over shampoo, from Armani for washing away the sweat and grime after wrestling in the mud with your team mates on the rugby pitch.

"After the match the changing rooms are full of 18 stone fellas who may be covered in bruises but are slapping on lotions and potions, " says Anthony Murphy, a 6ft-plus strapping rugby player. …

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