Vale Home of Phone Giant's Visions; VALE OF GLAMORGAN: Nokia Turns to Wales for Video Presentations

Western Mail (Cardiff, Wales), October 17, 2001 | Go to article overview

Vale Home of Phone Giant's Visions; VALE OF GLAMORGAN: Nokia Turns to Wales for Video Presentations


Byline: ROBERT JONES

WHEN mobile phone giant Nokia requires a video presentation it turns to Business Theatre Productions at Lynsworney, in the Vale of Glamorgan.

Managing director Martyn Hurst has been commissioned to make the supporting video which will accompany the keynote address made by Nokia's chief executive Jorma Ollila, at Comdex, the world's largest information technology conference and exhibition to be held in Las Vegas.

Mr Hurst described Business Theatre Productions as a company that offers clients creative solutions and the production expertise to deliver projects in full.

He said, "This will be one hour in length and needs to express graphically and in human terms the technologies launched at Comdex. I came up with a script Nokia liked and it is now in the pre-production stage."

Filming will begin shortly at locations including Cardiff, London, Las Vegas and Singapore.

Mr Hurst describes the concept as the way people around the world make contact not only in words but also in pictures via mobile phone networks. This can be inexpensive, efficient and entertaining and not just for business.

The project is typical of the work Business Theatre Productions does for Nokia which requests his services at conferences, new product launches and corporate events.

He said, "I am not their sole source of creative input but I've been working for them for seven years and they keep coming back."

Although aware of the risks inherent in having a one-customer base Mr Hurst compares his work for Nokia as "like having eight or 10 individual customers".

This is because his work comes from overseas subsidiaries such as Nokia Singapore, Nokia Austria and Nokia France.

"And we have a continuing relationship with the importer of Nokia phones to South Africa which was my first introduction to company when I helped launch the brand there in 1995, " he added.

When he set up the business 13 years ago Mr Hurst deliberately decided to locate it in South Wales. This was, he says, in recognition of the wealth of talent available here in terms of broadcasting and television experience.

"We have superb facilities in terms of animation, sound, editing and a great pool of technicians all of which Business Theatre Productions uses, " he said.

Directing a corporate video entails experience and having the network of people who can be relied on to deliver the standard required is an integral part of the process. …

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