Consumers in Stores, but Most Are Looking for Great Bargains
Korecki, Natasha, Daily Herald (Arlington Heights, IL)
Byline: Natasha Korecki Daily Herald Staff Writer
The kickoff to the shopping season in the Northwest suburbs indicates consumers are out - but they're out looking for bargains.
Woodfield General Manager Marc Strich said those stores advertising great offers fared far better than those that did not.
"The key issue is the stores that had the biggest success were the stores that had the biggest promotional activity going on," Strich said. "The stores that didn't promote or didn't have any specials didn't do as well as the others."
Overall, Woodfield in Schaumburg and Randhurst Shopping Center in Mount Prospect reported mixed results for the opening of the holiday shopping. The weekend typically serves as a prediction of consumers' attitudes for the remainder of the year - the most lucrative period for many retailers.
Woodfield reported that compared to last year, Friday sales showed a modest increase, Saturday sales were the same, and Sunday sales showed increases.
Strich said there was more traffic out on Saturday, but the center was filled with bargain-hunters.
On Sunday, some stores indicated double-digit increases over last year. Strich culled the information from surveying stores at random over the three-day weekend. …