Pair Granted Chance to Carve out a Future

The Birmingham Post (England), April 2, 2002 | Go to article overview

Pair Granted Chance to Carve out a Future


Byline: Sarah Probert

A father and daughter who carved out their future in a furniture business had high hopes for the ten-year partnership until foot and mouth threatened to crush the family firm.

Louise Morrey and her father John, who established the quality wooden furniture and hand-painted crafts business in Staffordshire, were devastated by the crisis after agricultural shows, which they relied on to sell their products, were cancelled.

But The Brockwood Collection at Audley near Stoke-on-Trent has enjoyed a second chance after receiving a rural recovery grant as part of an aid package from regional development agency, Advantage West Midlands.

The grant has helped the pair upgrade machinery and market their firm through brochures and the Internet. 'We had to evaluate where the business was heading, with no agricultural shows we needed to ensure that we explored all the avenues to make sure we survived the crisis,' Miss Morrey said.

The rural recovery fund, set up by AWM, has helped hundreds of businesses hit by the outbreak.

Tina Carter, owner of a mobile equestrian shop, Saddle Up, faced an uncertain future in the wake of the epidemic. The small rural enterprise in Wheaton Aston, Staffordshire, received a grant from the rural recovery fund, which was critical to the recovery of her business.

She said: 'Foot and mouth cut my daily business activity right down the middle. …

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