"Frank Perdue, Are You Telling the Truth about Your Chickens?" (Animal Rights Group Challenges Perdue's Ads)
"Frank Perdue, Are You Telling the Truth About Your Chickens?"
An Animal Rights Group Challenges Perdue's Ads
Frank Perdue is probably the most successful marketer of processed chickens in the world. Much of his success has been ascribed to the appeal of his advertising. According to some critics, especially animal rights activists, Frank Perdue has "crowed" about the creature comforts of his chickens, that they are like pampered pets living in "resorts" which he describes as "chicken heaven."
In a recent full-page advertisement that appeared in The New York Times, Animal Rights International tagged the Perdue organization and its advertising as "a pile of poultry puffery hiding behind the brutal realities of an inhumane industry ..."
The advertisement outlines a series of charges against Perdue and his processing methods that are designed to affect the appetites of the salivating millions who devour the fowl without pangs of conscience.
"In reality," the accusation reads, "life in Mr. …