Silver Surfers Switch on to the Joy of Text; as Jagger Gets Satisfaction from Mobile Messaging

By Bridge, Sarah | The Mail on Sunday (London, England), May 5, 2002 | Go to article overview

Silver Surfers Switch on to the Joy of Text; as Jagger Gets Satisfaction from Mobile Messaging


Bridge, Sarah, The Mail on Sunday (London, England)


Byline: SARAH BRIDGE

MOVE over, kids, the 'silver texters' are in town. While texting ? sending text messages from mobile phones ? has until now been the preserve of teenagers, the older generation is determined not to be left behind.

Three years ago the phrase ' silver surfer' was born, reflecting rising numbers of older people going online. Their 'time-rich, cash-rich' lifestyle meant that they became a significant force in the growth of the internet.

Now the same generation has turned its attention to the latest technological craze ? texting.

Mick Jagger, pop's most famous grandfather, is no stranger to text and is rumoured to have chatted up women by sending text messages. He is not alone.

Industry figures show that 'silver texters' are one of the fasting-growing groups when it comes to mobile messaging. And the willingness of older people to embrace the new technology could change the way companies view the marketing potential of texting.

A recent survey by internet bank Egg and pollster Mori showed that about 39 per cent of people had used short message service (SMS) messaging. And over-55s are the fastest-growing age group, with 1. …

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