Association Executives Air Message Via In-Flight radio.(BUSINESS TIMES)(ADVERTISING &Amp; MARKETING)

The Washington Times (Washington, DC), May 13, 2002 | Go to article overview

Association Executives Air Message Via In-Flight radio.(BUSINESS TIMES)(ADVERTISING &Amp; MARKETING)


Byline: Donna De Marco, THE WASHINGTON TIMES

The American Society of Association Executives (ASAE) is taking to the friendly skies in a new in-flight radio-marketing effort.

The group, which represents about 25,000 association execs and suppliers, has partnered with California-based Sky Radio Network to develop an in-flight audio program highlighting the work of associations and nonprofits.

The program, "Answering America's call: Associations at work" is part of a long-running public awareness campaign by the D.C.-based ASAE. This leg of the campaign is focusing on "promoting the value associations bring to society," says Courtney Gardner, ASAE's director of public relations.

Mrs. Gardner says there's a perception that associations are just lobbyists but "we're trying to show what other things associations do" particularly their focus on volunteer efforts and education.

The audio program will begin running on American Airlines flights in August. The program will feature an introduction with ASAE's president and chief executive, Michael S. Olson.

The rest of the program will contain three- to five-minute segments featuring executives from groups like the Association for Information and Image Management, the Shrine of North America and the Association for Supervision and Curriculum Development.

"It is ASAE's role to promote what associations do on a daily basis to better their communities and this partnership with Sky Radio enables us to reach a significant segment of the public with that message," Mr. Olson said in a statement.

Sky Radio will begin production of the August program this month and already has association executives lined up for a new program in September, says Mitch Sodikoff, senior producer at Sky Radio, which produces in-flight business, technology, health and entertainment programs for American, United, Delta and Northwest airlines.

ASAE's program will broadcast on the Forbes Radio Business Channel, which is available to approximately 3.6 million passengers on more than 23,400 American Airlines flights worldwide. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Association Executives Air Message Via In-Flight radio.(BUSINESS TIMES)(ADVERTISING &Amp; MARKETING)
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.