FT.com Goes Live with eMeta's eRights Technology. (Internet Publishing Today)
eMeta Corp., a provider of information access control and commerce software, has announced that its eRights enterprise software solution is powering the digital commerce capabilities of the improved FT.com Web site. According to the announcement, the selection of eMeta's software solution is a part of international media company Pearson, PLC's plan to increase revenue from its online news and data divisions, which include FT.com.
As the commerce backbone for the enhanced FT.com, eRights is enabling the sale of two levels of subscription packages, which offer business analysis, research, and intelligence, services. eRights makes possible the management of the customers, products, subscriptions, and billing necessary for FT.com to facilitate the sale of digital content on the business Web site.
"eMeta is enabling us to improve our already excellent Web offerings," said Zach Leonard, FT.com's chief operating officer. "By allowing us to provide, an assortment of premium content at multiple subscription levels, we cannot only continue to satisfy the 2.7 million unique users we currently have, but also attract new users with a powerful blend of premium and free data. …