Breathing Life Back into Nexpo

By Rosenberg, Jim | Editor & Publisher, September 9, 2002 | Go to article overview

Breathing Life Back into Nexpo


Rosenberg, Jim, Editor & Publisher


The annual tech show has been plagued by plunging attendance, but plans call for more joint events with other groups, in new locations, and on earlier dates

One complains of insufficient attention; the other promises it's finally listening. Like an elderly couple, the largest U.S. newspaper trade association and its vendor community used their technology trade show's 75th anniversary to renew vows to preserve the annual exposition from its near-death experience of recent years.

Depending on who is asked, the number of newspaper attendees at Nexpo has been too small for only two years or 12. In any event, since the 1990 recession, the volume of visitors never returned to its 1980s highs -- not even in 1999 and 2000, when newspapers were doing quite well. In fact, 1990 was the record year for what was then called ANPA/TEC (American Newspaper Publishers Association/ Technology Exposition and Conference), when the crowd exceeded 15,200. This June, total attendance fell to 6,155, according to its sponsor, the Newspaper Association of America -- even lower than the 6,580 who showed up last year. Its 2,298 nonexhibitors, however, represented an 11% increase over the number of shoppers in 2001 (the first year that nonexhibitors were separately counted).

Even so, when registrations fall that low, groups' decisions have especially large impact. Gannett Co. Inc. and Knight Ridder, for example, often sent more than 100 people each to Nexpo before 1991. Last year, the former sent three (two as conference panelists, one for a committee meeting) and the latter sent four.

Obviously, last year's recession hit NAA's annual trade show hard. Roughly a third of 330-plus exhibitors responded to empty aisles last year by not showing up at Nexpo 2002. If falling newspaper registrations didn't move the association to act before, the shrinking number of exhibitor registrations did. Light traffic hurts exhibitors, and lack of exhibitors hurts NAA.

Sources close to the trade show indicate that in the late 1980s, and again in the late '90s, it put roughly $5 million a year into its sponsor's coffers. Now, other than noting Nexpo income provides a major portion of NAA's nondues revenue, Thomas Croteau, the association's current top tech exec, would say only that "our policy is not to discuss those things."

As the largest category of NAA revenue sources other than dues, conventions and seminars contribute 17% or more of total revenue, according to the association's audited financial statements for 1999 and 2000. Nexpo is easily the largest component of that category.

Now, NAA says it has listened to suppliers, and most seem willing to give its plans for Nexpo a chance to succeed. In a move aimed at boosting sagging attendance, the January Operations SuperConference will join the June trade show, beginning next year. The 2004 joint events will set up in the Northeast (Washington) for the first time in many years and move to an early-springtime slot the following year, occasionally overlapping with regional trade shows. Other NAA conferences will meet during Nexpo on a rotating basis. In 2008, NAA will tie together several of its annual meetings, including the publishers' convention.

One busy week

The NAA also is encouraging other industry groups to convene at Nexpo/SuperConference. Already, the Flexo Users Group has scheduled its conference with Nexpo 2003.

By no means a golf group covering their tracks with tech talks, the flexo folks in years past managed to pull together sizable and serious annual meetings for such a small community -- three dozen U.S. dailies and a handful of members from South America, the United Kingdom, and Italy. But, like other industry groups, it failed to convene last fall -- this year's meeting is now postponed until Nexpo. Professional organizations, regional associations, and user groups all have seen attendance dwindle in the past two years. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Breathing Life Back into Nexpo
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.