CITY HISTORY IS THE NAME OF THE GAME; the Region's Museums to Get New Title
Byline: JOE RILEY
LIVERPOOL'S priceless art and history collections are to get a new name - because nobody remembers the present one.
The corporate title of National Museums and Galleries on Merseyside (NMGM) has been proclaimed a public relations disaster.
It is to be replaced with a new name that includes Liverpool.
Government-appointed trustees last night decided that the new name will be National Museums Liverpool.
The managers of the Walker, Sudley and Lady Lever art galleries have agreed to drop the word galleries from the name saying: ``Galleries are museums of art history anyway.''
Now managers of the region's worldrenowned heritage collections hope the new, shorter title will stick in people's minds.
It promotes both Liverpool and the fact that the collections are the only ones outside London with directly funded national status.
However, they are prepared for the possibility of some criticism from Wirral, home to one of NMGM's present eight sites at the Lady Lever Gallery, Port Sunlight.
Communications manager Jo Cooper said: ``Although we recognise that people on Wirral may be disappointed by the decision to drop Merseyside from the title, it is the name Liverpool that has a profile immediately recognised without question in every country throughout the world. …