MLC View Gwyn Howells
ALMOST twice as many consumers now believe that red meat is an important part of a healthy diet, as did 10 years ago.
This fact is just one of a whole raft of figures, research and information that can be found on the new Red Meat Industry Forum (RMIF) website, www. redmeatindustryforum.org.uk The brainchild of MLC chairman, Peter Barr, the Forum was established in June 2001, and has one main objective - to improve the ability of the British red meat industry to satisfy consumer requirements at home and abroad.
This marked the start of an ambitious programme to improve competitiveness and disseminate best practice with the consumer placed firmly at the centre of all plans and action.
Here at the MLC, we are members of the RMIF, along with collaborative partner organisations. This means that the Forum can provide national experts from inside and outside the red meat industry and also representatives from NAWAD (National Assembly for Wales Agriculture Division) on the steering committee.
We recognise that meeting consumer needs should be the main goal for the British red meat industry and, through in-depth research, the RMIF has come to the following conclusions - all parts of the industry need to change by adjusting to the future demands of consumers; there is a need to improve supply chain efficiency by taking costs out of the chain and by improving collaboration; and that competitiveness must be improved at every point in the supply chain. …