Is This Man Really the Very Model of Modern Masculinity?; David Beckham Is Changing Male Behaviour, Say Experts

By Randhawa, Kiran; Wilkes, David | Daily Mail (London), February 3, 2003 | Go to article overview

Is This Man Really the Very Model of Modern Masculinity?; David Beckham Is Changing Male Behaviour, Say Experts


Randhawa, Kiran, Wilkes, David, Daily Mail (London)


Byline: KIRAN RANDHAWA;DAVID WILKES

NO ONE would question his status among soccer fans throughout the world.

But David Beckham is today being credited by academics with single-handedly transforming male behaviour and attitudes on a global scale.

The England captain, who changes his hairstyle more often than some men change their socks, strikes a chord with everyone between the ages of five and 60, says a university study.

Research into the effects of 27-year-old Beckham's worldwide fame claims his much-derided, idiosyncratic style and approach to life have helped transform men's attitudes to sex, love, babies and even homosexuality.

The study singles out the Manchester United midfielder's love of fashion and shopping as one way in which the sarong-wearing star u whose earnings topped u15million last year u is redefining the model of a modern man.

'Beckham is not only a strong role model.

'He has helped to break masculine codes by defying various manly expectations such as what clothes men are allowed to wear,' said Warwick University sociology professor Dr Andrew Parker, co-author of the study.

'He is managing to singlehandedly change male behaviour globally and for the better.' Beckham's wife Victoria, the former Posh Spice, has come in for equal derision from some quarters u not to mention taunts of an even more personal nature from the terraces.

Yet Beckham has never shied away from displaying or publicly declaring his dedication to her and their sons u Brooklyn, three, and five-month- old Romeo u and this only adds to his status as a beacon of inspiration, the study says.

And while maintaining an aura of laddishness by the very fact of being a footballer and a national hero, Beckham transcends the game's boorish, stereotyped image. …

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