Subic Bay to Capture the Thriving Convention Market

Manila Bulletin, March 27, 2003 | Go to article overview

Subic Bay to Capture the Thriving Convention Market


Byline: ARLENE DABU FOZ

SUBIC BAY Freeport Zone For a seasoned hotelier like Michael R. Wilson, a travel buff who has had stints with some of the worlds best de luxe hotels, living and working in Subic is the next best thing away from his home sweet home in England.

The very accomplished Wilson is the general manager of Subic International Hotel (SIH), a most sought-after property along Rizal and Sta. Rita Roads in the Freeport Zone, a former naval base of the United States in the Philippines. Subic Bay is a two-hour drive from Manila.

The historically rich and naturally well-endowed Subic Bay is definitely a dream destination for experienced travelers. A prolific base for traders, its where you can have a fine, hassle-free business and leisure mix. Everything is within reach, especially for those who have made Subic their second home like Wilson.

And SIH is one of the top and most accessible properties in Subic where guests can stay anytime. The hotel has three buildings Alpha, Bravo and Charlie providing guests with various accommodations. Sans the frills and fuss of ornately donned hotels, all of the 300 rooms and suites of this hotel have hush and homey appeal to make especially jaded travelers more relaxed.

Wilson takes pride in Subics clean, disciplined and well-developed environs. A strategic travel and trade center, its skilled administration and well-planned infrastructure make it an excellent model for thriving cities all over the country.

Subic, according to Wilson, is a fertile ground for meetings, conventions and incentive travel industries. Although it has so much to put forward in terms of entertainment and a variety of leisure activities, a big convention center will achieve the Freeport Zones urgent plan to take in the highly viable and waiting-to-be-tapped meeting and convention markets.

To carry on with the demands of a progressively booming destination and an upcoming meetings market, the SIH management is rushing the construction of a world-class convention center. It is something that Subic greatly needs, said Wilson. It will be located near the duty-free area.

Theres a big conventions market waiting to be exploited especially within the Asia Pacific region and SIH is getting ready with more than a 15,000-seating capacity convention center to respond to such demands. The center is expected to be ready in less than a year, Wilson revealed.

We have enough combined rooms to offer and building a convention center will surely complement our aim to cater to the corporate segment which makes up more than 50 percent of our combines business and leisure markets year-round, Wilson stated.

SIH has many specialty outlets with respective function rooms for varied size corporate affairs, different family gatherings and intimate parties like weddings, debut, reunions and more. …

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