Purchase and Lifestyle Habits of Professional Hockey Fans: An Implication of Sport Sponsorship. (Sport Management/Administration)

By Lam, Eddie T. C.; LaVine, Mary E. et al. | Research Quarterly for Exercise and Sport, March 2003 | Go to article overview

Purchase and Lifestyle Habits of Professional Hockey Fans: An Implication of Sport Sponsorship. (Sport Management/Administration)


Lam, Eddie T. C., LaVine, Mary E., Zhang, James J., Research Quarterly for Exercise and Sport


Corporations spend billions of dollars each year in sport sponsorship. However, marketing studies demonstrated that some of the money was either misdirected or wasted. Recently, researchers indicated that corporations involved in sport sponsorship failed to specify to what extent the sponsorship tied in with the overall image of the corporation and its product/service line. All this pointed out the lack of understanding of the sponsorship environment and the marketing segmentation, particularly the characteristics and preferences of sport consumers. The purpose of this study was to examine the purchase and lifestyle habits of professional hockey fans. Participants (N = 1,229) were spectators from a professional hockey season home game in a metropolitan city in the northern part of the United States. Questionnaires were distributed to the spectators who voluntary participated in the study. The results of this investigation indicated that the professional hockey game was enjoyed by both female (44%) and male (5 6%) spectators. Most of the fans (51%) attended the game had a college degree or had attended college, and had a household income between $31,000 and $75,000. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Purchase and Lifestyle Habits of Professional Hockey Fans: An Implication of Sport Sponsorship. (Sport Management/Administration)
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.