Fashion It Suits You Kevin: Patrick Kevin Is Nigerian, and His Designer Label Is Turning Heads in Her Majesty's Kingdom. Clayton Goodwin Went to Meet Him. (the Arts)

By Goodwin, Clayton | New African, April 2003 | Go to article overview

Fashion It Suits You Kevin: Patrick Kevin Is Nigerian, and His Designer Label Is Turning Heads in Her Majesty's Kingdom. Clayton Goodwin Went to Meet Him. (the Arts)


Goodwin, Clayton, New African


West African fashion is more than just reproducing traditional dress -- important though that maybe. Designers are beginning to make an impact in different styles and materials, and perhaps the most exciting development of the past year or so has been the emergence of Patrick Kevin Designer Wear with its emphasis on tracksuits as a major feature at London community fashion shows.

It may be surprising, therefore, to learn that Patrick has no formal ground in fashion.

"I had thought about being a fashion designer for a long time because I was always altering my clothes," he told New African. "I thought about it for a long time but I never thought about owning my own company When Sean John and Fubu starred doing it, they then became my inspiration. I knew if I did it, I could do something different. So the idea has been in the back of my mind for the past 6 to 7 years".

That idea became reality with the setting up of the Patrick Kevin Designer label in 2000 and its official launch two years later. The designs made a major breakthrough with its good response from the media and public at last year's Afro Hair & Beauty Show in London.

The product was aimed at the young, independent, fashionable urban market, and whenever the fashions have been presented they have attracted the greater attention -- whatever else may be on the promotion.

Patrick owes much of his highly-individual approach to his earlier career in IT (Information Technology). The company, of which he is the chief executive, comprises four fashion consultants who handle the business aspects of the label.

LittleOneEnterp rise deals with public relations and works closely with the team in respect of promotion and marketing. The first sales were made from the samples which the team themselves wore in the community. Very soon celebrities -- based primarily in South London -- became associated with the designs.

Danny Williams, the British and Commonwealth heavyweight boxing champion, and Dane Bowers of the RnB group Another Level were the first public figures to lend their support. The list has been extended to a catalogue of celebrities across a wide range of sport and entertainment activity. The label maintains also a vigorous and regularly updated website. Patrick is in the process of supplying to The Gambia and Nigeria, and is looking towards Europe and the USA -- though he admits "our suits are a more tailored fit that caters to the UK market; unlike our US counterparts, we do not really go for the very baggy look".

Patrick believes that his ambition has been fired, and made harder, by his African heritage. "The lack of black designers in the UK was another reason for setting up the company. It is always hard starring a business but can also be harder when you are black There isn't enough support for black designers here in the UK."

He was born in April 1972 in South London as the third of three children to the Nigerian poet and journalist, Henry Nwigwe, and his wife, Rita Uluma Onyeji. (Rita came to England from Nigeria when she was just 18 years old). It was not an easy childhood for Patrick in an area that was going through considerable social transformation, illustrated by the much-reported inner-city disturbances when Patrick was still nor in his teenage years.

Emma Perry wrote in Pride magazine last July: "Becoming a clothes designer isn't the typical career move for someone who was in it for 11 years--but then Patrick isn't the average guy. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Fashion It Suits You Kevin: Patrick Kevin Is Nigerian, and His Designer Label Is Turning Heads in Her Majesty's Kingdom. Clayton Goodwin Went to Meet Him. (the Arts)
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.