Why BBC Bulletins Deserve Your Trust; in Depth: BBC Wales Controller Menna Richards Responds to the Daily Post Opinion Column That Suggested the BBC Is ``Sinking without Trace in a Hail of Enemy Bullets''
Byline: Menna Richards
IN this digital age, the impartiality of public service broadcasting is probably more important than it has ever been. Events such as the outbreak of the conflict in Iraq and the events of 9/11 provide graphic examples of how the public turns to the BBC for ``educational and non-prejudicedbroadcasting'' (to use the Daily Post's own words).
Despite the myriad of television and radio stations available, hundreds of millions of people across the world tune to BBC News because they know it can be relied upon to provide as impartial and accurate a picture of the world as possible.
In the UK alone,during the first week of the war,BBC News 24 reached 23 million people in one day.
Audiences for the BBC's main evening news bulletins rose to nearly eight million,eclipsing all other news programmes.
The Daily Post was wrong to suggest that the BBC is the UK government's ``own'' network.
The BBC is self- governing and editorially independent - that's why people trust us.
Modern audiences are certainly more sceptical and it is because we set the highest standards of independence and impartiality that the rest of the world envies us our broadcast journalism.
But you were right to point to the BBC's huge resources. By mobilising these without being hindered by the sensitivities of advertisers or shareholders the BBC is able to cover in depth fast- moving global stories with reporters based everywhere from the front line to the Prime Minister's front door.
They include BBC Wales's Iolo ap Dafydd broadcasting the latest news of the conflict and the involvement of Wales's soldiers, airmen and sailors in Welsh on both radio and television.
Only the BBC can do this. …