Tulsa-Based Cubic Launches Social Media Lab as Marketing Tool, Educational Resource

By Caliendo, Heather | THE JOURNAL RECORD, April 24, 2009 | Go to article overview

Tulsa-Based Cubic Launches Social Media Lab as Marketing Tool, Educational Resource


Caliendo, Heather, THE JOURNAL RECORD


Many companies are hiring social media directors, but Tulsa- based Cubic decided to go a different route.

In response to client demand, Cubic will open a Social Media Lab this summer.

"We have been living social media because it's been our passion, and we have been doing it for years," said Jeff DeGarmo, vice president and chief technology officer for Cubic. "We've been on Facebook and Twitter and we do not have to hire one person to develop this."

The Tulsa-based creative agency signed a lease to take over more than 1,800 square feet for the lab.

About a year ago, Cubic moved into a building that provided expansion capabilities at 1631 S. Boston Ave.

"From a sociology standpoint, social media has been around forever," said Winston Peraza, creative director for Cubic. "It's a good bridge between the digital realm and the offline world."

Billy Kulkin, president of Cubic, said social media - like any form of communication - needs to have a strategy in place.

There are two aspects to Cubic's Social Media Lab: one targeted toward students and the other for the business community.

Cubic plans to hire up to seven interns to work on projects for its clients, said Peraza.

"We also hope to learn from these kids because, for them, this idea of social media is a natural part of life," he said. "The lab is more of an environment for experience."

DeGarmo said he thinks the company will get value out of the interns' social media knowledge.

"We are developing a strategy and giving them an opportunity to look at tactics while we are watching them," he said. "These college kids are the ones that know what's coming and the ones more engaged to what's happening right now."

Kris Oakes, director of interactive media, said the lab could serve as a marketing tool for Cubic. …

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