Futurist Spots Trends in Social Networks, Anxiety

By Stouffer, Rick | Tribune-Review/Pittsburgh Tribune-Review, January 6, 2010 | Go to article overview

Futurist Spots Trends in Social Networks, Anxiety


Stouffer, Rick, Tribune-Review/Pittsburgh Tribune-Review


Anything local -- friends, issues, neighborhoods -- are what people are connecting with in the new year, a noted futurist/trends spotter said Tuesday.

Some people are even developing a yen for the local task of doing laundry, according to Marian Salzman, a New York-based public relations executive.

"It's local empowerment -- people want to know more about each other, but in a hyperlocal setting, within five, six or seven miles," said Salzman, who presented her top trends for 2010 in a talk to about 100 PR and marketing professionals at the Rivers Club, Downtown.

People are turning inward -- a result of the weed-like growth of social media such as Facebook, Flicker, YouTube, Twitter and other Internet sites, said Salzman, 48, president of Euro RSCG Worldwide's U.S. public relations unit.

There's a feeling of community that people nationwide are embracing, she said. "People ... want to get more and more involved in their childrens' schools. There will be more potluck dinners held in cul-de-sacs."

People want to do more things themselves, in mastering practical skills and doing more around the house. In a back-to-the-future, Waltons-like situation, Salzman sees a return on multiple generations living in a single home.

"Believe it or not, there also is a developing passion by some for doing laundry, because it looks and smells familiar," Salzman said.

Other trends for the new year include ideas she called Mobmedia, Obamaclock, and Shadow of the Bomb.

The rise of Mobmedia -- society's new bullies that exist only on the Internet's social media platforms. …

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