Remington Park in OKC Rolls out New Logo

By Streuli, Ted | THE JOURNAL RECORD, October 19, 2005 | Go to article overview

Remington Park in OKC Rolls out New Logo


Streuli, Ted, THE JOURNAL RECORD


It's hard to put branding and horses in the same sentence without creating a very bad pun. But Remington Park's effort to reinvent itself has a lot to do with branding, and not the sort that might appear on a horse's hindquarters.

There's a new logo that puts a horse in the foreground over slot machine reels. There's a new district name, too, with the area that encompasses the Omniplex science museum, the zoo and the racetrack getting signage proclaiming it the Adventure District. There's a name - racino - which may not have made it into the dictionary yet but suggests the marriage of live racing and a casino.

But monikers and marketing ploys aside, Remington Park is betting that its $30 million renovation will transform the venue and bring back the crowds that were common when it opened 17 years ago. When it was new, 13,000-fan days were common. More recently, the track's drawn about one-tenth of that.

The face-lift will cost nearly one-third of the $100 million spent to build the facility, which opened in 1988. The largest single-day attendance was 26,411, recorded on Feb, 29, 1992.

Oklahomans will have reason to get excited about what's happening out here, Remington Park's general manager, Scott Wells, said Tuesday at a press conference. When this is all said and done, Remington Park will be the crown jewel of the emerging Oklahoma Adventure District. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Remington Park in OKC Rolls out New Logo
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.