Norman, Okla.,-Based Weather Decision Technologies Enters Latin America Mobile Partnership

By Wilkerson, April | THE JOURNAL RECORD, July 19, 2010 | Go to article overview

Norman, Okla.,-Based Weather Decision Technologies Enters Latin America Mobile Partnership


Wilkerson, April, THE JOURNAL RECORD


The weather - a favorite topic of conversation, an entertainment option or a factor in scheduling a day - continues to be a growing business opportunity for a local company.

Weather Decision Technologies, based in Norman, has built its 10- year company by providing weather content around the world to customers ranging from the media to utility companies to aviation. In the last few years, the company's investment has been in the mobile space, an area where it expects huge growth in the next few years.

WDT recently contracted with NII Holdings Inc., a provider of mobile application services operating under the Nextel brand in Latin America, for its first international mobile partnership. WDT's iMap widget for the Android phone should put its services in front of at least 1 million mobile device users in Latin America in the next few years, said Mike Eilts, president and CEO of WDT.

"Weather is the No. 1 piece of information on mobile devices," Eilts said. "We believe we are the leading weather content company in the United States, so mobile is a very natural extension of getting content to the consumers."

WDT's initial business model for Latin America is to provide the iMap weather widget with a way to up-sell to an application that provides more weather information, Eilts said. The popularity of weather domestically is well-known because people, on average, use a mobile widget or app two or three times a week. But the international market is less sure because weather forecasts and radar data aren't as widely available, he said. However, with WDT's global forecasting capabilities, the Latin American opportunity is a good way to test the waters.

"Initially, we want to gain a lot of scale, and Android is just the first phone," he said. "We don't know yet if we can make a lot of revenue on this, but it's a good step to go into Brazil, Mexico and Argentina."

The arrangement is a bonus for NII Holdings as well because it stands to gain more phone usage and gets a better value proposition for its customers.

"We were impressed with the iMap widget and decided to launch the iMapMobile application as a pre-loaded feature of our first- generation Android device, the Motorola i1," said Bob Ewald, vice president of product management for NII Holdings. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Norman, Okla.,-Based Weather Decision Technologies Enters Latin America Mobile Partnership
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.