Expert: Banking Industry Needs to Keep Up with Mobile Market

By Brus, Brian | THE JOURNAL RECORD, May 23, 2011 | Go to article overview

Expert: Banking Industry Needs to Keep Up with Mobile Market


Brus, Brian, THE JOURNAL RECORD


The consumer adoption of mobile banking is dependent on how quickly banks offer simple, secure access, Trent Fleming said.

"When we look at the typical bank customer today who is perhaps using a telephone banking product or Internet banking, they are going to adopt a mobile banking capability as soon as you make it available to them," said Fleming, a banking industry technology expert. "There is more demand than there has been supply at this point.

"Community banks are somewhat lagging behind, and nothing from a technology or cost standpoint is keeping them from doing it," he said. "It just hasn't been high on their priority list, even though their customers are very interested."

Fleming will share advice on developing a mobile banking strategy at the Oklahoma Bankers Association's Leadership Forum and Annual Convention continuing Tuesday at the Embassy Suites hotel in Norman.

The event began with a golf tournament Monday. Tuesday's features include a breakfast welcome by Frank Keating, former Oklahoma governor and current chief executive of the American Bankers Association, and several topic sessions similar to Fleming's throughout the day. Topics include risk control, industry regulations and customer loyalty.

Fleming is a professional consultant and speaker with nearly 30 years of experience in bank technology. The last major industry change he helped banks navigate was the adoption of check imaging systems and improving consumers' comfort with that new component.

He said that as multiuse cellphones and other personal data assistant devices have become more widespread, consumers and vendors have seemed to be in a race to find ways to leverage them. Mobile banking, for example, broadens options for handling deposits and multiple-party payment transactions without the need to find a full- size computer screen hooked up to the Internet. …

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