UE Crew Searches out Trick of Viral Videos Effort to Aid Big Brothers Big Sisters

Evansville Courier & Press (2007-Current), April 7, 2012 | Go to article overview

UE Crew Searches out Trick of Viral Videos Effort to Aid Big Brothers Big Sisters


Making videos to post online would seem to be the latest way for collegeage people to raise awareness for nonprofit organizations. Three weeks ago, 19-year-old Nik Fahrer, who is studying accounting and management information systems at the University of Evansville, got together with six of his schoolmates and decided to compile a six-minute video of basketball and football trick shots to spread awareness on poverty issues. The students set out to film their shots over three days during spring break and on two consecutive weekends afterward, filming for five hours each day.

They were inspired to produce the video after seeing a similar trick shot video called "Trickwinkle," put together by Evansville native Preston Mattingly and some of his friends several months ago to raise money for the Evansville Boys and Girls Club. Fahrer and his team knew "Trickwinkle" made for a good blueprint for a trick shot video, but they wanted to make sure they added a different flare to theirs.

"One day, all of us guys were saying, 'we want to make a trick shot video,'" said Fahrer. "I said, 'well anybody can make a trick shot, what can we do to make ours unique?' We decided we wanted to help raise awareness of poverty in this video."

Fahrer and his pals, UE students Michael Walsh, Jeramy Elrod, Marshall Fedolfi, Wes Knies, Kody Kralle and Eric Teppen drove around town with a portable basketball goal in the back of a pickup truck and used a handheld camera to capture their best. Most shots were improvised on the spot, such as Fahrer's shot from on top of Deaconess Hospital's Downtown parking garage to the ground-level goal across the street.

Working with Evansville Big Brothers Big Sisters, a nonprofit organization that focuses on youth mentoring, the group gathered the poverty statistics they needed to mesh with their footage. Fahrer walked into the Evansville Big Brothers Big Sisters office and showed the footage to their executive director, Linda Reed, who thought what the students were trying to do was "awesome."

Reed directed the students to websites that listed national statistics about poverty, as well as in Vanderburgh County. They listed those facts on sheets of cardboard and displayed them in the video between shots. Fahrer edited the video on his computer and started sending it out via Facebook and Twitter. The students used statistics such as one in five children in America live in poverty, 46 percent of public school students in Vanderburgh County receive free lunches, and the child poverty rate in Vanderburgh County has increased 7 percent over the last five years. Facts about Vanderburgh County were found at www.datacenter.kidscount.org, which shows poverty statistics by states and counties. National statistics were pulled off the Big Brothers Big Sisters of America website at www. …

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