Media Lose Public's Respect in Coverage of the 'Big Story' More Americans Say the Government Should Regulate the Press, Raising Concerns about Industry's Standing

By Alexandra Marks, writer of The Christian Science Monitor | The Christian Science Monitor, July 22, 1999 | Go to article overview

Media Lose Public's Respect in Coverage of the 'Big Story' More Americans Say the Government Should Regulate the Press, Raising Concerns about Industry's Standing


Alexandra Marks, writer of The Christian Science Monitor, The Christian Science Monitor


Within minutes of the news breaking that John Kennedy Jr.'s plane had disappeared, the media went into overdrive.

Within hours, major networks and 24-hour cable news channels had top anchors in place, keeping up a steady drumbeat of coverage, pounding on the same few facts amid a sea of speculation, historical reminiscences, and anecdotes.

"In 12 hours of coverage, there were only about 10 minutes' worth of actual facts," says Tom Rosenstiel, director of the Project for Excellence in Journalism.

For some analysts, the media were giving the public exactly what it wanted - constant updates. Indeed, viewership was expected to spike again yesterday with news that search-and-recovery crews had found Mr. Kennedy's body.

But for others, last weekend's coverage was unqualified media overreach - another example of the news industry exploiting a tragedy in a push to stem a 20-year slide in ratings, readers, and credibility.

That effort, however, may be backfiring. As America's once-staid news culture moves headlong toward becoming "info-tainment," the very freedoms upon which the media depend are being undermined.

A study released this week by the Freedom Forum's First Amendment Center reports that 53 percent of Americans believe the press has "too much freedom." That's an increase of 15 percent in just two years.

More startling, more than one-third, about 35 percent, say the government should regulate the media. That's also a 15 percent increase over two years ago.

"That was the most dramatic and unsettling finding of this survey," says Paul McMasters of the First Amendment Center.

Mr. McMasters attributes the shift in part to fallout from coverage of the Monica Lewinsky affair. The poll was taken at the end of February and the beginning of March. But he believes it's also a reflection of a deeper dissatisfaction with the media, a sense of being overwhelmed in major stories (such as the Kennedy crash) by speculation, punditry, incremental reporting, and the pervasiveness of news outlets.

"There's a sense out there that we want the news, but we're getting a lot more than we really want," says McMasters.

Mr. Rosenstiel calls it the "summer blockbuster mentality" come to the newsroom. In his new book, "Warp Speed: America in the Age of Mixed Media," he documents the fragmenting of the mass news audience into five or six different segments - all with different interests. He says it now takes a J.F.K. Jr., a Diana, or an O.J. Simpson sensational story to reassemble, at least temporarily, a mass audience for news.

"These stories are like break-out hits on the pop charts," he says. "Like those hits, they're generic. They have all the elements of a popular tabloid story - celebrity, sex, tragedy, downfall, a whiff of scandal."

But other critics, such as The New Yorker's Ken Auletta, argue the press is just giving the public what it wants. Ratings soared on Saturday as many people stayed glued to the television, waiting for the next revelation. …

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