Crossroads Completes the Circle with New West County Store

By Babette Morgan Of the Post-Dispatch Post-Dispatch wire services contributed information . | St Louis Post-Dispatch (MO), January 23, 1995 | Go to article overview

Crossroads Completes the Circle with New West County Store


Babette Morgan Of the Post-Dispatch Post-Dispatch wire services contributed information ., St Louis Post-Dispatch (MO)


Crossroads Furniture filled in a big gap in store locations last week, when it opened at 14101 Manchester Road, in west St. Louis County.

After establishing north, south, Illinois and St. Charles County stores, its need for a West County site stuck out like a living room without a sofa.

The new store, its fifth in the area, is the biggest Crossroads yet, says parent company Rhodes Inc., which operates nine Crossroads stores in three markets.

It spreads over 72,000 square feet and introduces several features from the company's latest prototype, including a cafe for customers and a play area for their children.

Both fill a special need, says Ellen Handlin, Rhodes' marketing manager.

What the company has found, she said, is that when people are making a big decision like buying furniture, they need a place where they can sit and think undisturbed while they're trying to decide what they want.

The new store marks the company's first expansion in this market since 1988, when it branched out to St. Peters.

Crossroads entered this market in 1971 with its Hazelwood store, followed by an opening in south St. Louis County in 1979, and a Fairview Heights store in 1987.

Broyhill, La-Z-Boy, Sealy, Simmons and Kincaid are among the brands it sells.

Rhodes, a public company based in Atlanta, operates 80 stores in the Southeast and Midwest under the names Crossroads, Rhodes Furniture, Marks Fitzgerald and Fowler's Furniture Center. Cross-Training

The Sports Authority says it expects to open its first stores in Japan next year. …

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