Rams Broadcast Team Needs Some Diversity

By Kee, Lorraine | St Louis Post-Dispatch (MO), July 1, 1995 | Go to article overview

Rams Broadcast Team Needs Some Diversity


Kee, Lorraine, St Louis Post-Dispatch (MO)


Call them the Snow-whites broadcast team.

Nine days ago, KSD radio named its broadcast team for the Rams first season in St. Louis. That team consisted of Gary Bender, Jack Snow, Howard Balzer, Pete Peterson, Mike Bush, Jim Thomas, Steve Schlanger, Frank Cusumano, Jackie Smith, Keith Wortman. Ten white guys.

A case, no doubt, can be made by KSD and broadcast producer Bud Sports for every member of the team. Bender's a veteran broadcaster. Snow's a former Rams player and did the broadcasts last year. Balzer's a big-time sports reporter. Bush rates high with the television audience in this market. One member of the team works for KSD. . . Can't quibble with those credentials.

But the broadcast bunch stands out just as remarkably for its lack of diversity. Where are the African Americans, or women for that matter?

The Rams' new domed stadium is being built in a city in which nearly half the population is African American, in a metropolitan area that is 17 percent African American.

Sixty-eight percent - 36 of 53 players on the Rams roster last season - were African American. That's also the National Football League-wide average.

Smokey Rivers, the station's operations and programming director, said KSD ruled out radio competitors. KSDK's Malcolm Briggs, a logical choice, entered the derby late. But KSD already had two of that television station's staffers lined up. Rivers said Briggs' weekend anchor duties would tie him up. (Briggs denies a real conflict.)

The station announced Friday the Rams No. 1 draft pick Kevin Carter (a defensive end out of Florida) had been enlisted to do a morning show on Mondays, Thursdays and Fridays (on Y98). Carter is an African American.

The broadcast team "isn't complete by any means," Rivers said, adding that another person would be added to its postgame call-in show. "We're still in recruitment right now. The team is not yet complete."

KSD and Bud Sports had "wanted the best broadcast team we could find" when they made their selections "qualitatively. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Rams Broadcast Team Needs Some Diversity
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.